Panorama, VGTRK, RBC TV to showcase Sochi 2014
23.09.2013The Sochi 2014 Paralympic Torch Relay, in addition to athlete behind-the-scenes features and Games coverage will be viewable across Russia.
Snowboard will make its Paralympic Games debut at Sochi 2014 under the management of IPC Alpine Skiing.
© • Sochi 2014
Greg Westlake captained Canada to gold at the International Ice Sledge Hockey "4 Nations" Tournament in Sochi, Russia.
© • Sochi 2014
France's Marie Bochet won her second gold medal in 1:18.94 at the 2013 IPC Alpine Skiing World Championships in La Molina, Spain.
© • www.photo-hartmann.de
"As organisers, we aim to ensure that as many people as possible will be able to see the first Winter Games in the history of Russia.”
Three companies that will provide support and promotion for the Sochi 2014 Paralympic Winter Games were announced on Monday (23 September), as ANO Sports Broadcasting (Panorama), the All-Russian State Television and Radio Broadcasting Company (VGTRK) and RBC TV channel will all be part of the broadcast team taking the Paralympics into people’s homes around the globe.
General Director of Panorama Vasily Kiknadze and the President of the Sochi 2014 Organising Committee Dmitry Chernyshenko signed an agreement granting Panorama the broadcasting rights to the Paralympic Winter Games, which will take place from 7-16 March next year and feature five sports – alpine skiing, biathlon, cross-country skiing, ice sledge hockey and wheelchair curling.
Under the agreement, Panorama will provide Olympic Broadcasting Services with technical support to produce the international television signal for the Games.
"As organisers, we aim to ensure that as many people as possible will be able to see the first Winter Games in the history of Russia,” Chernyshenko said.
“The agreements will provide the Paralympic Winter Games with the widest coverage. All three companies are leaders in broadcasting, and I am confident that viewers will appreciate their efforts and professionalism."
VGTRK will be the official broadcaster of the Games, broadcasting the competitions and featured programmes.
The RBC TV channel became a General Partner of the Sochi 2014 in the category "Advertising and Promoting the Paralympic Games."
Under the agreement, the television channel will provide media coverage of the preparations for the Paralympic Winter Games by broadcasting diaries of the Sochi 2014 Paralympic Torch Relay in addition to providing large-scale support of the Sochi 2014 Paralympic Winter Games Ticketing Programme.
In the run-up to Sochi 2014, RBC TV will produce and broadcast 10 stories about the Sochi 2014 Paralympic Torch Relay, each lasting 10 minutes. The diaries will include news of the day, information on the city the torch has visited, interviews with torchbearers, spectators, honoured guests, as well as footage of locations along the relay route and stories from the life of the torchbearers.
RBC will also support the Sochi 2014 Paralympic Winter Games Ticketing Programme by producing and broadcasting eight commercials of varying lengths (30 to 90 seconds each) dedicated to the programme.
In addition, for the Paralympic Winter Games, RBC is planning a series of 10 programs devoted to the story of the Russian Paralympic team's training for the competitions, the Paralympic Movement in Russia and the world, Paralympic athletes, as well as their fortunes and careers.
