In October 2014 Panasonic became the latest Worldwide Paralympic Partner.
Since its foundation, it has been a basic business principle for Panasonic to contribute to society through its business. For 16 years from Nagano 1998 Paralympic Winter Games to Sochi 2014 Paralympic Winter Games, Panasonic has been engaged in the supply of audio visual equipment to the Paralympic Games.
In addition to the existing Audio-Visual Equipment category covering TVs, audio-visual equipment for broadcast/professional use, AV storage media, car navigation and related car multimedia equipment and AV security equipment, Panasonic’s sponsorship categories for Worldwide Paralympic Partnership have been expanded to include such disability care products as The Shower and Wearable Powered Suit. For these products, Panasonic has acquired global marketing rights with the Paralympic Movement in conjunction with the Paralympic Games.