IPC announces Toyota as Worldwide Paralympic Partner26.11.2015
The nine year partnership is the first in the Paralympic Movement’s history to benefit the IPC, all NPCs and future editions of the Paralympic Games under one agreement.
“The IPC aspires to make for a more inclusive society for people with an impairment through para-sport, however this can only be achieved through mobility for all."
The International Paralympic Committee (IPC) announced on Thursday (26 November) that the Toyota Motor Corporation (Toyota) has become a Worldwide Paralympic Partner in the mobility category through to 2024 in a ground-breaking partnership for the whole Paralympic Movement.
Under the terms of the category agreement which covers vehicles, mobility services and mobility solutions, Toyota rights will include the IPC, all National Paralympic Committees from 2017 and future Games Organising Committees from Tokyo 2020.
It is the first partnership in the Paralympic Movement’s history to encapsulate the IPC, all NPCs and future Paralympics Games under one agreement and the first time an IOC TOP Partner has shown such widespread support of the Paralympic Movement through funding and global promotional reach.
“This is a monumental day for the entire Paralympic Movement as it is the first truly worldwide partnership to involve the IPC, every single NPC and forthcoming editions of the Paralympic Games,” said IPC President Sir Philip Craven.
“We are very excited about our long-term partnership with Toyota as we share similar values and a passion that mobility for all drives social inclusion.
“The IPC aspires to make for a more inclusive society for people with an impairment through para-sport, however this can only be achieved through mobility for all.
“Today the Paralympic Games are the world’s number one sporting event for driving societal transformation and in partnership with Toyota, we believe we can energise and activate the whole Paralympic Movement to further our impact on society, enriching millions more lives.
“We aspire for Toyota to become a front runner and champion of the Paralympic brand and become the first IOC TOP Partner to build a complete and holistic partnership with the Paralympic Movement. We want Toyota to join the IPC in our efforts to transform societies through sport.”
Toyota President Akio Toyoda said: “We at Toyota share the IPC’s commitment to help create a society where we all have access to the same opportunities.
“Sir Philip has noted the importance of mobility in promoting social participation for people with an impairment. We don’t want mobility be an obstacle, but rather an opportunity for people to achieve their dreams. At the most difficult times, sports can offer hope and purpose and inspire us all to never give up. And sport has the power to unify us all. Through the Paralympic Games, we want to make the power of mobility and the power of sport available to all.”
Toyota will be the IPC’s sixth Worldwide Paralympic Partner joining the likes of Atos, Ottobock, Panasonic, Samsung and Visa.