New Websites Launched for Four IPC Summer Sports27.07.2012
Ahead of London 2012, the IPC has launched new-look websites for four sports it acts as the international federation for – IPC Athletics, IPC Powerlifting, IPC Shooting and IPC Swimming.
“The new look sites are much fresher and easier to use for visitors and pay special focus on the Ones to Watch for London 2012."
Designed and built by international IT services company and IPC worldwide IT partner Atos, ipc-athletics.paralympic.org, www.ipc-powerlifting.org, www.ipc-shooting.org and www.ipc-swimming.org aim to give visitors a deeper insight into all four sports.
The sites, which are microsites of the main IPC website www.paralympic.org, integrate latest news together with video footage of previous Paralympic Games, historical results and world and regional rankings and records. All feature special London 2012 sections as well as explanations on classification.
Craig Spence, the IPC’s Director of Media and Communications, said: “The new look sites are much fresher and easier to use for visitors and pay special focus on the Ones to Watch for London 2012.
“By being part of the overall IPC website the aim is that visitors to www.paralympic.org will flow through to the four sport sites and vice versa. The overall strategy is to bring all IPC sports together under one digital hub which users can access from multiple entry points.”
In addition the IPC expects to upload more than 1,000 hours of Video on Demand covering a variety of sports. A team of 22 writers will also produce around 750 stories - including previews, reviews and features - and thousands of images will be available to view. All content will be made readily available via www.facebook.com/paralympicgames and www.twitter.com/paralympic in addition to some exclusive material.