Rio 2016 announces mascot contest12.11.2012
The Rio 2016 Organising Committee is calling upon Brazilian professionals and companies to submit proposals for the 2016 Paralympic Games mascot.
“The idea in opening a selection process is to value the Brazilian animation, film and design market and encourage creativity to develop the best ideas.”
Essential to the spectator experience, the mascot reflects the host country identity and culture and will be announced to the public around two years prior to the Games, during the second half of 2014.
The mascots are important message transmission vehicles for the world´s largest sports event, especially for children and young people. The process will receive consulting support from the Anima Mundi company and the final prize will be 50 thousand Brazilian Reais. The call for proposals is available online at: http://www.rio2016.com/comite-organizador/bens-e-servicos.
With the selection process, in which only Brazilian professionals and companies may participate, the Committee hopes to give impetus to the national market through a vote of confidence in the ability to create and develop characters.
Self-employed individuals may also participate, as long as they are associated with a company, like animation or film production companies, design agencies, advertising and illustration studios. The goal is that both the Olympic and Paralympic mascots are aligned with the pillars of Rio 2016 and the values of the Olympic and Paralympic Movements.
“The idea in opening a selection process is to value the Brazilian animation, film and design market and encourage creativity to develop the best ideas,” said Rio 2016 brand director Beth Lula.
“The theme is open. The creative proposal that best responds to the target public, children and young people, will be selected.”